Zoho Corporation | Full time Product Marketers

Job Title: Web Content Specialist

Location: Chennai, Salem, Coimbatore, Tirunelveli, Madurai, India

Industry: Technology
Job Type: Full-Time

Job Description

We are seeking a detail-oriented and creative Web Content Specialist to join our team. In this role, you will be responsible for creating, maintaining, and optimizing content across our websites and landing pages, ensuring our digital presence is engaging, informative, and aligned with our marketing goals. This is an exciting opportunity for someone with a strong passion for content creation and web analytics.

Key Responsibilities

• Write, rewrite, test, and maintain website content, including landing pages.
• Create and maintain comparison documents that support customer decisions.
• Develop briefs for ads, landing pages, marketing videos, webinars, and email campaigns.
• Track and report website and campaign analytics, monitoring traffic, conversions, and effectiveness.
• Produce valuable content for customers, prospects, and the market to drive engagement and add value.
• Continuously track and optimize web pages to improve traffic and conversion rates.

Qualifications

• Experience in content writing, digital marketing, or a related field.
• Strong knowledge of content creation for websites and landing pages.
• Familiarity with web analytics tools and ability to interpret data for optimization.
• Excellent communication skills with a creative approach to problem-solving.
• Detail-oriented with the ability to multitask and prioritize in a fast-paced environment.

This role is available in multiple locations across Tamil Nadu, including Chennai, Salem, Coimbatore, Tirunelveli, and Madurai. If you are passionate about creating impactful content and driving results, we would love to hear from you!